Ford Ranger Goes Platinum

All-new Model Delivers Unrivalled Luxury and Sophistication

In an impressive move that redefines the parameters of luxury within the bakkie segment, Ford has unveiled the Ranger Platinum, setting a new standard for sophistication and comfort. As the latest entrant to the Ranger lineup, the Platinum edition emerges as the epitome of opulence, seamlessly blending the rugged versatility of a bakkie with the plush amenities typical of a premium SUV.

Positioned at the zenith of the Ranger series, the Platinum model introduces a level of class that is palpable both inside and out. Exterior enhancements include an elegant silk chrome finish gracing the grille, complemented by the distinctive glow of Matrix LED headlamps and the allure of 20-inch alloy wheels. Inside, the cabin is a sanctuary of premium leather trim, featuring 10-way power adjustable seats that offer both heating and cooling capabilities, set against the backdrop of a cutting-edge 12.4-inch instrument cluster.


Under the hood lies Ford’s formidable 3.0L V6 Diesel engine, delivering a robust 184kW and 600Nm of torque. This powertrain, combined with a full-time four-wheel drive system, ensures exceptional control and capability across both asphalt and untamed terrains, affirming the Ranger Platinum's position as a vehicle of unparalleled versatility and performance.

Ford South Africa’s General Manager for Marketing, Doreen Mashinini, highlights the Ranger's success in the double cab segment and its appeal for both work and leisure. The addition of the Ranger Platinum not only expands the Ranger's appeal but also ventures into new territory by offering luxury and refinement on par with high-end SUVs.


The Ranger Platinum distinguishes itself with unique design elements such as a silk chrome grille, exclusive badging, and a sophisticated color palette. Its interior matches this luxury with high-grade leather, advanced cooling and heating functions for the seats, and an array of technological enhancements, including a fully digital instrument cluster and a suite of advanced driver aids.

Innovation extends to its lighting system, featuring Matrix LED technology for enhanced visibility and safety, and its practical features, such as the Cargo Management System and optional powered roller shutter, combine functionality with elegance.

Priced at R1 119 000, the Ranger Platinum is more than just a vehicle; it's a statement of style and capability. With Ford Protect included, offering comprehensive warranty and roadside assistance, the Ranger Platinum is not only a luxurious choice but a smart investment into unparalleled driving experience.


As it rolls into showrooms by the end of Q1 2024, the Ranger Platinum is set to redefine expectations, offering a blend of luxury, performance, and technology that is unmatched in the bakkie segment. It's not just about getting from A to B; it's about arriving in style, comfort, and absolute control.

Till next time, Stay ACE!

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