Swedes Go Green... Literally.

New Volvo EX30 Sprouts in South Africa with Mossy Makeover

Attention fellow road warriors! Prepare to have your retinas tickled by the arrival of the new Volvo EX30, now available in a colour that'll make even a highlighter jealous: Moss Yellow!

Yes, you read that right. Volvo, the brand usually known for its tasteful beige interiors and colours that blend in with morning fog, has taken a sharp turn into lemon territory. But fear not, loyal fans of understated Swedish design, this isn't some kind of midlife crisis. Apparently, it's all about lichens.

That's right, those fuzzy green growths clinging to rocks on the Swedish west coast. Apparently, Volvo's design team got a little too enthusiastic on a nature walk and decided to bottle that essence into a car paint.

Now, before you reach for your sunglasses, there is a method to the madness. Moss Yellow is exclusive to the EX30, Volvo's brand new electric vehicle (EV) hoping to shake things up in the eco-conscious car market. Think of it as a highlighter for a textbook – sure, it's loud, but it gets the point across.

Speaking of getting the point across, the EX30 boasts impressive specs at a competitive price. We're talking multiple configurations, from speedy twin-motor beasts to single-motor options for the chill driver. Plus, a range that won't leave you stranded halfway through your quest for enlightenment (or the nearest charging station).

So, the big question: is Moss Yellow the new must-have colour for eco-warriors? Well, that depends. If you crave subtlety and dream of blending in with a flock of seagulls, maybe not. But if you want a car that shouts "Look at me, I'm electric and lichen-inspired!" then this might just be your perfect match.

Just be prepared for the inevitable comments about highlighter fluid and escaped bananas. But hey, at least you'll be the most visible tree-hugger on the road.

Join the conversation

or to participate.